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Sally Hansen Celebrates 10 Years of Miracle Gel Polish

The iconic mass market nail care brand launches Miracle Gel Birthday Collection to mark the milestone—and a CGI campaign.

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By: Rachel Klemovitch

Assistant Editor

Sally Hansen, a Coty brand, is celebrating Miracle Gel’s 10-year anniversary. The nail care brand is marking the milestone with a new nail polish line—the Miracle Gel Birthday Collection.

The media campaign drew lots of attention—more about it is below. 
 
The Miracle Gel Birthday Collection includes 8 colors ranging from crème and shimmer shades. All shades are 100% vegan and provide a gel finish without the use of a UV lamp. 

Celebratory Colors

  • It’s Sherbert Day: Glossy Shimmery Slivered Blue
  • Brewberry: Crème Burgundy
  • Party of Hue: Glossy Crème Vibrant Pink
  • Affairy to Remember: Shimmery Silver
  • Figgin’ Love Hue: Glossy Crème Pink
  • Twinkle Whites: Shimmery White
  • Pink an Outfit: Crème Pale Pink
  • Gel-ebrate: Glossy Crème Orange 

Sally Hansen Flies a CGI Balloon Over NYC

To celebrate, Sally Hansen launched a social media campaign featuring a CGI balloon of the celebratory Miracle Gel bottle floating over NYC.

Photos above via Instagram @sally_hansen
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sally Hansen (@sally_hansen)


 

Related News

Sally Hansen recently partnered with Peeps, DreamWorks Animation’s Trolls and TV Show Friends for Miracle Gel collections. 
 
The brand also introduced easy-to-use nail stickers for salon effects and nail accents. 
 

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